You've read this page before.
Stock handshake photo. "Excellence." "Innovation." A mission statement written by no one, for no one. We deleted all of it. Here's what's actually true about Apex.
- Est. 01.01.2025
- Amman, Jordan
- 5 engines
- عربي + English
- Answering 24/7
Our Story
We registered Apex Group on January 1st, 2025, after noticing the same thing over and over: messages to businesses take hours — sometimes days — to get answered. The channels that were supposed to make business faster — WhatsApp, Instagram, the DMs — had quietly become the place where customers wait. That's backwards. Channels should speed the process up, not slow it down. So we built the company that makes them work the way they were promised to: the fastest door into any business.
We didn't start this company because of one genius idea. We started it as a refusal — to sell rebrands as strategy, dashboards nobody opens, and "we'll get back to you" as a business model. What we chose instead: systems that answer. In both languages your customers actually write in. And staying deliberately small, so the people who built your system are the people running it.
And that "we" isn't a corporate we. It's two people: Ghaith Alhabarneh — founder and CEO, though most people just call him Mr. G — and Ayhan Burak Ünlü, co-founder and CMO. So when we say the people who built your system are the people running it — now you know their names.
Our Values
Speed is respect.
Answering in two minutes says you matter. Answering tomorrow says everything else.
Bilingual isn't a feature — it's the floor.
If the system can't handle كم السعر؟ and "how much?" with the same instinct — 2pm or 2am, Friday or Eid — it doesn't work here. Ours answers both, 24/7, because your customers don't keep office hours.
Tools don't fix leaks. Systems do.
A chatbot bolted onto chaos is chaos with a chatbot. We build the whole pipe — capture, answer, qualify, close, retain.
Small is a weapon.
You're not ticket #4,317. We know your name, we built your system, and we're awake when it matters.
We'd rather lose a deal than your trust.
If we're not the right fit, we say so and point you somewhere better. If we don't know, you hear "we don't know." That's also why the demo costs nothing — judge us on the work, not the pitch.
Your stack isn't the enemy.
We plug into what you already run — no rip-and-replace, no six-month migration before anything works. The system bends around your business, not the other way around.
Our Vision
Every business in Jordan answering like it employs fifty — without hiring one.
In practice: the pharmacy in Irbid and the showroom in Abdali replying, selling, and following up in seconds, around the clock — so team size stops deciding who wins the customer.
Our Mission
Install the answer.
In practice: we build and run the AI, marketing, and operations systems that turn every incoming message into a handled customer — from the first مرحبا, to the closed deal, to "Welcome back, Miss Sara. It's been six months since your last dental cleaning."
Our Ambition
Amman is the headquarters. Not the ceiling.
In practice: everything we ship is engineered from day one for anywhere business happens in Arabic and English — in parallel, not in line. We're not waiting our turn. We're building the standard the region will run on, from Jordan.
How We Work
Pilot first
— you watch the system answer live before you commit.
Senior attention only
— no junior handoff after the signature.
We say no
— if we're not the right fit, we'll tell you and point you somewhere better.
Your data stays yours
— systems we build for you work for you.
Who We're Not For
Cheapest-bidder hunters. Logo collectors. Believers in "post three times a week and pray."
Who we are for: businesses already paying for attention — and tired of watching it leak.
The best About page is a demo.
Twenty minutes: talk to the AI in Arabic or English, any hour of any day — watch it qualify you, try to break it.
بدك تعرف مين إحنا؟ جرّبنا.